Wireless sensor networks (WSNs) have recently been applied in industrial monitoring applications including hazardous gases detection. As a major power consumer of a node, gas sensors may significantly constrain its lifetime. Hence, the sensing circuit must be carefully designed to optimize performance and retain accuracy. In this paper, we propose for the first time the principle of gas concentration measurement based on a single sensor in a voltage divider circuit, instead of the well-known Wheatstone bridge sensing circuit, which employs two sensors. We discuss the design of a real WSN node for gas sensing and evaluate it with respect to an identical platform that uses the Wheatstone bridge. The proposed approach ensures significant energy savings and helps to avoid zero offset issue. Besides, we employ a more efficient and secure sensor heating profile; it does not damage the sensor and does not make gas sensing dependent on environmental conditions. Experimental results show a 30% reduction in power with respect to the state-of-the-art.