The increasing power feed-in from renewable energy sources entails an impact on the operation of transmission and distribution grids as well as the energy market and its players. It offers new opportunities for existing market players to expand their business and supports the market launch for new market players with new products. In this paper, different electricity products which are tested within the field testing deployment of the German research project “Development and Demonstration of Locally Networked Energy Systems to the E-Energy Marketplace of the Future” (E-DeMa) will be described. To provide these demand-oriented tariffs, an appropriate well dimensioned information and communication infrastructure and its components are required and therefore described in detail. Three scenarios and four topologies are defined for the analysis of the technical and economic potential for market players regarding these products. At the end, the results for the market players customer, retailer and aggregator are presented.