Linear permanent magnet machines have been increasingly used in several applications that require high reliability and good dynamic characteristics. In this paper, a novel double-sided design of a 3φ permanent magnet flux-switching linear synchronous machine (FSLSM) with a yokeless translator is proposed. It is found that the proposed design can achieve more than 50% higher thrust than a conventional FSLSM and excellent linearity even under high excitation currents. Optimization of the proposed machine is performed using individual parameter optimization and is compared with results from global optimization using genetic algorithm (GA). Force analysis of the proposed design is performed to establish the mechanical integrity of the design. The proposed FSLSM is most suitable for long-stroke applications and intermittent oscillatory type applications.