The widespread installation of distributed generation systems is crucial for making optimal use of renewable energy. However, local distribution networks face voltage fluctuation problems if numerous photovoltaic (PV) systems are connected. Recently, energy storage systems that can be installed at commercial customers have been developed. This paper proposes a concept that solves the voltage fluctuation problem in distribution networks with high penetration of PV systems by using customer-side energy storage systems. The distribution network operator (DNO) is allowed to control the output of the energy storage systems of customers during a specific time period in exchange for a subsidy covering a portion of the initial cost of the storage system. The cost effectiveness of the cooperative operation for both customer and DNO is discussed by numerical simulations based on minute-by-minute solar irradiation data. Our results have clarified the possibilities of making voltage management more economical in distribution networks.