Time of day electric utility rates (TOU) are unavoidable. Consumers have no idea how TOU rates will impact their energy bills. Studies have shown that TOU accompanies by real-time feedback help reducing energy consumption and shifting loads to off-peak hours. Soon, smart meters with wireless communication capabilities will be in every household. Using the capabilities of smart meters, detailed usage of appliances can be provided to consumers via web applications. By allowing consumers to apply and test the impact of different rates, effectiveness of feedback based DSM can be enhances. Features and capabilities of web application are presented with a real world example.