A new approach is presented for transmitting RF power and signal via an inductive link. Such an approach optimizes the power efficiency of the overall transmission scheme comprising the power amplifier plus the inductive link. Power amplification is based on the single ended class E concept. The power amplification stage is self-oscillating, and thus the oscillation frequency is influenced by the coupling of the coils. The resulting operating frequency offset yields improved power transmission performance of the circuit, since the oscillation frequency tracks the absolute transmission efficiency maximum. A detailed analysis is given. Realization of the approach requires a minimal number of circuit components. Experimental and theoretical results are in good agreement.