The increase of distributed renewable electricity generators, such as solar cells and wind turbines, requires a new energy management system. These distributed generators introduce bidirectional energy flows in the low-voltage power grid, requiring novel coordination mechanisms to balance local supply and demand. Closed solutions exist for energy management on the level of individual homes. However, no service architectures have been defined that allow the growing number of end-users to interact with the other power consumers and generators and to get involved in more rational energy consumption patterns using intuitive applications. We therefore present a common service architecture that allows houses with renewable energy generation and smart energy devices to plug into a distributed energy management system, integrated with the public power grid. Next to the technical details, we focus on the usability aspects of the end-user applications in order to contribute to high service adoption and optimal user involvement. The presented architecture facilitates end-users to reduce net energy consumption, enables power grid providers to better balance supply and demand, and allows new actors to join with new services. We present a novel simulator that allows to evaluate both the power grid and data communication aspects, and illustrate a 22% reduction of the peak load by deploying a central coordinator inside the home gateway of an end-user.