Memory system presents one of the critical challenges on embedded system design and optimization. This is mainly due to ever-increasing code complexity of embedded applications and exponential increase witnessed in the amount of data they manipulate. As a result, reducing memory space occupancy of embedded applications is very important and is even more important in the next decade. Motivated by this observation, this paper presents and evaluates a compiler-driven approach to data compression for reducing memory space occupancy. Our goal in this paper is to study how automated compiler support can help in deciding the set of data elements to compress/decompress and the points during execution at which these compressions/decompressions should be performed. The proposed compiler support achieves this by analyzing the source code of the application to be optimized and identifying the order in which the different data blocks are accessed. Based on this analysis, the compiler then automatically inserts compression/decompression calls in the application code. The compression calls target the data blocks that are not expected to be used in the near future, whereas the decompression calls target those data blocks with expected reuse but currently in compressed form.