We present a multiple-channel video transmission scheme in wireless CDMA networks over multipath fading channels. We map an embedded video bitstream, which is encoded into multiple independently decodable layers by 3D-ESCOT video coding technique, to multiple CDMA channels. One video source layer is transmitted over one CDMA channel. Each video source layer is protected by a product channel code structure. A product channel code is obtained by the combination of a row code based on rate compatible punctured convolutional code (RCPC) with cyclic redundancy check (CRC) error detection and a source-channel column code, i.e., systematic rate-compatible Reed-Solomon (RS) style erasure code. For a given budget on the available bandwidth and total transmit power, the transmitter determines the optimal power allocations and the optimal transmission rates among multiple CDMA channels, as well as the optimal product channel code rate allocation, i.e., the optimal unequal Reed-Solomon code source/parity rate allocations and the optimal RCPC rate protection for each channel. In formulating such an optimization problem, we make use of results on the large-system CDMA performance for various multiuser receivers in multipath fading channels. The channel is modeled as the concatenation of wireless BER channel and a wireline packet erasure channel with a fixed packet loss probability. By solving the optimization problem, we obtain the optimal power level allocation and the optimal transmission rate allocation over multiple CDMA channels. For each CDMA channel, we also employ a fast joint source-channel coding algorithm to obtain the optimal product channel code structure. Simulation results show that the proposed framework allows the video quality to degrade gracefully as the fading worsens or the bandwidth decreases, and it offers improved video quality at the receiver.