Wireless Internet services such as mobile Web applications promise an enormous market potential. The field is characterized by extreme time-to-market pressure and insufficient knowledge about development procedures and technical constraints. This results in insufficient guidance for project managers and software developers on selecting appropriate development processes, techniques, methods, and tools. In addition, there is an enormous lack of knowledge about the effects (such as effort consumption, defect injection) of such technologies that hinders the transfer of innovative technologies into practice. This article describes an initial reference process by summarizing essential technologies for the development of wireless Internet services and experience with these technologies on the levels of life cycle processes, engineering processes, and managerial processes. The reference process is based on a comprehensive literature survey and the execution of development projects for wireless Internet services. The goal of the article is to provide domain-specific guidance for project managers and software developers with accompanying lessons learned from the past.