For this special issue, the guest editors asked a panel of six established experts in software analytics to highlight what they thought were the most important, or overlooked, aspect of this field. They all pleaded for a much broader view of analytics than seen in current practice: software analytics should go beyond developers (Ahmed Hassan) and numbers (Per Runeson). Analytics should also prove its relevance to practitioners (Abram Hindle, Martin Shepperd). There are now opportunities for "natural" software analytics based on statistical natural language processing (Prem Devanbu). Lastly, software analytics needs information analysts and field agents like Chloe O'Brian and Jack Bauer in the TV show 24 (Sung Kim).