Currently the popular socialized media tools of Web 2.0 platform increasingly integrates in daily activities of students. To respond this technological advancement of new paradigm the Higher Education Institutions are attempting to use social media tools in their teaching and learning activities. The work described concerns a study to explore the factors influencing the acceptability and effectiveness of using Web 2.0 social networking tools as an aid to learning. The work focuses on a university course from an undergraduate program. It is a case study of the role of Web 2.0 social network applications. In the work, a qualitative paradigm is used to understand and explore the factors influencing the acceptability and effectiveness of Web 2.0 applications.