Energy management is integral to the design of fuel-cell (FC) hybrid vehicles (FCHVs), as well as topology and component sizing. Therefore, an optimal energy management strategy is crucial for a successful FCHV concept. The goal in this optimization process is to coordinate the energy sources and power components on a vehicle in such a way that the total consumption is minimized. We defined a new strategy that quantifies the shifts in the operating point (OP) of the FC system by using the specific fuel consumption due to load shifting and adapts the conditions for a possible shifting of the OP of the FC system to reduce the total fuel consumption. This paper shows the simulation results of the proposed strategy in comparison with existing strategies. The main focus is given on the improvement in fuel consumption, the effect of the new approach on utilization of the power sources concerning their aging mechanisms, and the effect of varying conditions by time. The results indicate that the goal of reduction in total fuel consumption is achieved.