This paper introduces a methodology approach to forecast the growth of publications on environmental and financial performance of firms. It explores the Engineering and Technology Management, and Business Management literature on Green Innovations, Green Investments and Green Venture Capital by using Bibliometric analysis and presents the trends in the scholarly and professional publications in these areas from 1990 to 2009. The 1990 to 2009 period, with more than 5 million publications, is analyzed by using the Fisher-Pry model. Projections are made for publication trends on the basis of the model forecasts. The analysis indicates sustainability-related publications in the three areas studied are in the emerging and rapid development stages of development.