This paper presents a framework for planning and implementing new Educational Technology Services at Higher Education Institutions, aligned with their strategic objectives and in accordance with their technological planning. Its main characteristics are flexibility, simplicity, and iterative. The proposed framework customizes the Technology Roadmapping approach to analyze educational trends, identify educational technology services and determine the required technological capabilities. Based on the Roadmapping results, Portfolio Management techniques are applied to identify the most relevant portfolio of educational technology services for the organization. Finally, with the use of software development concepts and techniques, service designs are transformed into fully operational services. Obtained results are analyzed using three complementary perspectives: human resources perspective, technological perspective, and methodological perspective.