Tourism recommender systems match the user preferences against the huge diversity of tourist resources, helping to decide where to go and what to do. Current approaches require the users to initialize manually their profiles by expressing their interests accurately, which is a very tedious process. We propose a system that automatically infers the usersÂ¿ preferences from their TV viewing histories, i.e., the tourism resources the users might appreciate are selected by considering the TV contents they enjoyed in the past. To this aim, we have developed a context-aware semantics-based recommendation strategy that considers both the usersÂ¿ preferences and the interests of like-minded individuals. The resulting recommendations shape a tailormade on-move travel plan the users can access via (domestic and) handheld consumer devices.