When every leading firm in an industry has access to the same information technology resource, the management difference determines competitive advantage or disadvantage. The management challenge is to make sure that business processes, people, and technology are meshed, instead of being dealt with as separate elements in planning and implementation. This paper presents a framework for senior executives to use in order to lead the deployment of information technology (I/T) without having to know how it is managed and to ensure the fusion of business processes, people, and technology. The “fusion map” approach that focuses on the steps that precede and enable strategy, has been applied in a number of companies. Factors are identified that make I/T a frequent destabilizer of basic logistics in an industry.
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