The amount of software in consumer electronics has grown from thousands to millions of lines of source code over the past decade. Up to a million of these products are manufactured each month for a successful mobile phone or television. Development organizations must meet two challenging requirements at the same time: be predictable to meet market windows and provide nearly fault-free software. Software reliability is the probability of failure-free operation for a specified period of time in a specified environment. The process of finding and removing faults to improve the software reliability can be described by a mathematical relationship called a software reliability growth model (SRGM). Our goal is to assess the practical application of SRGMs during integration and test and compare them with other estimation methods. We empirically validated SRGMs' usability in a software development environment. During final test phases for three embedded software projects, software reliability growth models predicted remaining faults in the software, supporting management's decisions.