The continuous advances in semiconductor technology enable the integration of increasing numbers of IP blocks in a single SoC. Interconnect infrastructures, such as buses, switches, and networks on chips (NoCs), combine the IPs into a working SoC. Moreover, the industry expects platform-based SoC design to evolve to communication-centric design, with NoCs as a central enabling technology. In this article, we introduce the AEthereal NoC. The tenet of the AEthereal NoC is that guaranteed services (GSs) - such as uncorrupted, lossless, ordered data delivery; guaranteed throughput; and bounded latency - are essential for the efficient construction of robust SoCs. To exploit the NoC capacity unused by the GS traffic, we provide best-effort services.