The author attempts to provide the rationale for a philosophy of engineering ethics grounded in the notion of sustainable development. It is central to his thesis that this new philosophy can be best inculcated into the culture of engineering through engineering education-experience and intuition are not enough. Engineering ethicists must work more closely with engineering scientists to ensure that all facets of sustainable technology become a practical reality. While professors of engineering science can increase awareness by stimulating engineering students to build sustainable ideas into their designs, professors of engineering ethics might work to complement this by helping to transform the attitudes, values, and philosophies of the new engineer. If the engineering profession can accomplish this grand challenge through engineering ethics education, and train future engineers to become leaders in business and social policy, as well as counselors to corporate executives and citizens alike, they can finally fulfill their professional ideal as benefactor of humankind, and no longer be cast as obedient servants to corporatism.