Corporate Identity System Design via Collective Intelligence

The purpose of this study is to build a web-based customized Corporate Identity System, with a search engine to facilitate logo searching, suggest logos and assist in the design processes. This web-based system should be icon-oriented, based on a database of corporate logos, logotypes and applicable product modules. With the assistance of such a system, designers and clients can generate a customized design process. They can find the logo, logotype and the supplementary design elements from the databases and apply them to business items, banners, packaging, uniforms, transportation and so on, using the online search engine. From this integrated platform, the basic elements of Corporate Identity Design can be modularized, edited and presented immediately on the internet, providing designers and their clients with the most time efficient means of communicating and testing ideas, Collective Intelligence becomes prevalent, enterprises are now facing even more rapid changes on the internet. Aside from getting hold of the core technology, effectively utilizing the synergy brought by Collective Intelligence, selecting the most appropriate corporate image solutions, and creating an information sharing center are crucial actions; it is also necessary to accumulate and share knowledge, and elevate the value of corporate image and culture so that the competitive advantages can be sustained.