Mobile Application to Promote the Malecón 2000 Tourism Using Augmented Reality and Geolocation

This work, an innovative development proposal is presented with the use of augmented reality to improve tourist motivation in a sector of the city of Guayaquil, in Ecuador, known as the Malecón 2000. A prototype of a mobile application developed in Unity on the platform of Vuforia SDK, which allows to present visual and audible information about different buildings and geolocalized tourist points of the Malecón 2000. AG Turismo, is a mobile application that helps to promote the tourist offer of the city, for national and foreign citizens, in the icon sector such as the Malecón 2000. This development proposal applies a Small Data analysis focused on the accessible information of each georeferenced point, of tourist interest or chosen tourist route, making it accessible from the mobile device through an informative approach with the use of the technologies of environments generated with augmented reality.