Dynamic value networks: An insightful way to represent value exchanges in fast-moving industries

In order to survive in a fast-moving, competitive market, a lot of companies constantly have to re-innovate and rethink their business model; this might also include changing key partners. The interactions between these partners, and the exchange of goods, services, money or knowledge, so called value flows, are modeled using value networks. Existing models to represent value networks typically use a static approach, representing only a fixed point in time, missing the ability to show long-term effects and evolutions. This paper clearly defines the concept of dynamic value network (DVN) configurations and suggests a uniform representation based upon a time-oriented approach which will help companies to estimate the impact of future business decisions. This approach was implemented in a prototype and applied to a real-life use case to show the strength of the proposed concept.