Multisensory innovation: Haptic input and its role in product design

For many companies, differentiating their offerings from competitors' value propositions is becoming increasingly challenging. In order to formulate convincing value propositions, a holistic approach is required that takes human perception and sensation into consideration. This article assesses the role of haptics in multisensory product design. It systematically reviews previous research, illustrates factors affecting haptic perception and sheds light on the processing of haptic input. This article serves to illustrate how haptic input activates processes that affect human perception of products and ultimately alters behavior and thus substantiates its role in multisensory innovation and product design.