Visual Communication and Cognition in Everyday Decision-Making

The role of visual communication quickly changes, however, and with the influence and evolution of new materials and technology, commercial art and graphic design approaches were created. From cuneiform (a writing system that dates back to Mesopotamia that used a stylus to imprint markings on clay tablets) to Johannes Gutenberg's development of metal movable type and the start of the printing revolution, materials and technology created opportunities for visual communication to reach more people and share more diverse messaging faster than ever before.