Innovative ideas to improve shopping mall experience over E-commerce websites using beacon technology and data mining algorithms

The dramatic change in shopping experience over the past few decades presents many challenges to the retailers. Technology can play an important role in enriching the shopping experience for the customers and help increase the sales of the retailers. In this paper an innovative method for doing the same is proposed. In this proposed system, customers are tracked using beacons that are set up in the retail shops and personalized discounts are offered to the customers based on their shopping patterns and purchase histories. The smartphone application detects the location of the customer inside the shop using Bluetooth Low Energy (BLE) signals emitted by the beacons and the information is then sent to the server for processing. The server then sends personalized offers to the customer.