Conceptual Modeling for Business Analytics: A Framework and Potential Benefits

Advanced analytics solutions are becoming widespread in business organizations. While data scientists create, implement, or apply machine learning algorithms, business stakeholders need the ultimate solution to gain competitive advantage and performance improvement. How can one, systematically, elicit analytical requirements? How can one design the analytics system for addressing such requirement? How can one assure the alignment between data analytics solutions and business strategies? How can one codify and represent analytics know-how in terms of design patterns? This paper has two contributions. First, it introduces a conceptual modeling framework for addressing those challenges. Second, it assesses the potential use cases and limitations of the framework by applying it to two case studies.