Use of information and communication technologies in microenterprise sector in Ecuador: Case analysis city of Loja

Information and Communication Technologies (ICT) in microenterprises are extremely important because they are part of the productive and technological economic and social impulse strategies. In this paper, we present the main results obtained regarding the use of ICT in the microenterprise sector in the city of Loja-Ecuador. The methodology used responds to an exploratory and descriptive study; by means of a structured questionnaire, information was obtained from a sample of 678 micro-entrepreneurs located in the urban sector of city of Loja. The results show that micro-entrepreneurs fits a certain profile and that the use of ICT and networks in this type of companies is still low. Therefore, the development of ICT in this sector presents significant growth potential.