Exploding Galaxies: How to do recalls right

The summer and fall of 2016 were stirring times in the mobile phone market. Samsung's long-awaited Galaxy Note 7, called by some a "phablet" because of its larger size and expanded capabilities that compare with some tablet devices, was launched in many markets in August 2016. It was thought by many to be a serious threat to Apple, who launched its iPhone 7 a month later in hopes of reviving its flagging presence in the mobile phone business. But nobody expected the Galaxy Note 7 to make history the way it did-with a spectacular flameout, both figuratively and literally.