Study on appreciation strategy of meat cold chain in China

With the continuous development of economy and the issue of “the 12
^th
Five-Year Plan” Agricultural Products Cold Chain Logistics Development Planning, the development of cold chain has achieved unprecedented attentions. The appreciation of meat cold chain is the most prominent, which is restricted by the factors of “chain scission” of cold chain, the lack of the guarantee on meat food safety, high operation cost, sole circulation and operation mode, and unbalanced resource distribution. In order to realize the continuous, rapid and healthy development of meat cold chain in China, the Agricultural Products Quality and Safety Law should be comprehensively implemented to strengthen establishment of the legal norm, supporting system and related standards of meat cold chain, actively introduce and utilize meat cold chain new technology and set up the whole course visual monitoring and retrospect “from the field to the dining-table”. Carry out meat intensive processing, create the brand effect, actively develop meat cold chain circulation pattern of various forms, and establish national meat cold chain collaborative e-business platform to realize the appreciation of meat cold chain, increase enterprise revenue and enhance competitiveness.