A Study on Sports Tourism Competitiveness Based on Factor Analysis Method

In this paper the key indicators of sports tourism competitiveness were selected through the factor analysis method, by using the factor analysis method in Spss22.0 software, all kinds of sports tourism data in each city and county of Hainan were analyzed according to the factor analysis method and the sports tourism competitiveness of each city and county were also evaluated in comprehensive scores. The obtained result meets the reality basically, and the effectiveness and rationality of the application of factor analysis method in sports tourism competitiveness are also verified accordingly. This method shall provide an effective method to obtain the sports tourism competitiveness data correctly, and also provide the reference basis for local relevant authorities determining the corresponding policy.