Study of Innovation Approach for Business Model in Internet Enterprises

In face of the problems such as profit difficulty and oligopoly, the innovation of business model has become the indispensable choice of the Internet enterprises. Through review of the business model theory and features of Internet enterprises, this paper proposes that the business model in Internet enterprises is composed of four dimensions including value proposition, profit model, resource capability and isolating mechanism as well as eight elements. Innovation of business model can be realized through changing or regrouping the constituting elements. This paper also employs a case analysis of the business model innovation of Amazon and proposes the enlightenment and reference.