Identifying the structure of perceived luxuriousness in real and web-based model house

In this study, we investigated the difference of luxuriousness between real model house and web-based model house. Living room as the most important residential space was targeted as an evaluation object. 6 living rooms and 9 elements contained in each living room were evaluated in terms of luxuriousness. Through independent samples t-test, we could examine that there were statistically significant difference in all elements in living rooms for both evaluations of real and web-based. Also we discovered elements that influence the luxuriousness of living room by multiple linear regression analysis. As a result, influential interior elements were extracted differently within two evaluation environments. From this points we concluded that independent strategies can be developed for web-based model house to enhance the luxuriousness, which has been widely utilized before people visit the real model house in terms of managerial point of view.