What will be the proxy value for a Brazilian utility company triggering its demand side management in the light of price elasticity of demand?

This paper presents a strategy to design a Demand Side Management in the Brazilian energy market, using stochastic optimization and price elasticity of demand. This paper evaluates the proxy value for triggering the Incentive-based program of Demand Response (DR) in a Brazilian utility company. Then, the results show the proxy values for three types of customers, regarding the deficit scenarios. Also, the Value of Stochastic Solution proves the impact of the cost of ignoring uncertainty in designing this DR program.