VR in...sport

Rupert Murdoch calls live sport "the battering ram". He thinks nothing is better at driving new broadcasting platforms. His US Fox Innovation Lab and his majority-owned Sky television operation in Europe are already researching how competitions such as English Premier League (EPL) football might pummel the public into adopting - and paying a premium for - virtual reality. Murdoch is not alone. The EPL itself and its most profitable club, Manchester United, are already talking to VR technology providers. Yet it is in the US that most serious trials have taken place so far.