Usage of QR codes in web based system for the electronic market research

This paper describes the usage of QR codes in a web based system that was developed for the needs of promotion and electronic market research. QR codes can be used in several ways and they provide an opportunity to make various researches that emphasize people's reactions or people's answers. The greatest dilemma is how to present QR codes in order to attract the users' attention. For the needs of this research, a pilot version of the web based multiplatform application was made to detect users of mobile devices and collect data from their scans. This paper describes the functionality of the system and the results of the research. Based on the results of the initial research guidelines for the second version of the web based system are defined and the new target population is chosen.