Optimizing mobile advertising using ad refresh interval

Optimizing the number of ad clicks is a large scale learning problem that is central to the multi-billion dollar mobile advertising industry. There are currently several optimization methods being used including ad mediation and ad positioning. In this paper, we propose a new method to optimize the mobile advertising. That is to use the ad refresh interval. We found out a new metric, which could be able to measure and compare the mobile advertising performance, taking into account the mobile time limitation. The result that we have achieved from this optimization study could maximize the revenue for mobile advertisers and publishers. This research has a very high applicability. It also lays out a solid background for future research in this promising area.