Museum content evaluation based on visitor behavior

Visitor behavior analysis has always been a topic of interest for museum operators; however, common key issues arising such endeavors are the management and evaluation of collected data. In this paper we propose a models for analysis visitor behavior in terms of appropriate content presentation. This model will be used as a guide for exhibition arrangement and the determination of content provided at each point of interest. The proposed model analyze the audio content uration versus the visitor spending time at each point of interest. We provide the criteria to evaluate the suitable audio content duration for each point of interest. These methods were used to evaluate and generate recommendations for the Chao Sam Praya National Museum, located in the heart of Ayutthaya province. Evaluation results reveal and need for improvement in content length. In terms of audio content duration, only 9 out of 40 points of interest consist of suitable audio content duration, the others are either too short or too long and require adjustment.