Designing for Insight: A Case Study from Tennis Player Analysis

In this article, rather than connecting the word design with an outcome, we'll look at it as a process of drawing things together, layer by layer, into more complex arrangements. This notion of design comes from Bruno Latour, who has argued that design is always a redesign, connecting elements in a way that their outcome creates something new. Other intellectuals have also thought of it in this way. Vilem Flusser wrote that design does not simply draw art, science, and technology together, but rather it is a synthesis, the combination of two or more elements toward a new unity, connecting separated knowledge domains. In his book The Semantic Turn, Klaus Krippendorf described a paradigm shift in design from thinking about how artifacts function to how we are influenced by them and how they connect individuals and create discourses.