Dynamic Resource Allocation and Advertisement Revenue Optimization for TV Over eMBMS

As the speed of cellular networks has steadily increased so has user consumption of video content. As such, mobile TV deployments over cellular networks have become increasing attractive. Typically mobile TV deployment schemes utilize a subscription-based model. In this model, the advertisements are “baked” into the TV program, i.e., the service provider's role is typically limited to that of providing a content distribution network. As such, the service provider's revenue is limited per the contracts negotiated with the content providers. In this paper, we present the design and game theoretic analysis of a non-subscription ad-supported mobile TV system. In our system, we show how to incentivize viewership statistic collection via fair allocation of resources among the TV channels, on a per TV show basis. In addition, we present a real-time auction which enables service providers the ability to directly schedule advertisements/earn revenue based on an accurate set of viewership statistics.