Advanced European e-Learning initiative for global manufacturing strategy

PRIME addresses the need of lower management professionals to develop strategic manufacturing competence experience within a reduced time frame and minimizing the impact on existing business whilst integrated into the work environment. In essence, it is about taking a 30 year old professional and transforming her or him into a 50 year old without the drudgery of twenty years of business mishaps and successes. The PRIME project will achieve its aim objectives by enhancing current work environments with a new paradigm based on serious gaming. This will provide the means for learning by experience within a virtual environment that is safe and foments risk taking without detrimental impact on the business. The experience gathered is based on strategic management, including multi-stakeholder negotiation and business connectivity.