eGovTube: Web2.0 collaboration to sustain innovation adoption in rural Living Labs

This paper aims at describing how a WEB2.0 collaborative tool can be implemented in the context of the reduction of Administrative Burdens in public services addressing the needs of SMEs spread in rural areas in four European countries. The main goal pursued by eGovTube is to support the innovation adoption process of such new enabling technologies in the framework of a Living Labs-based methodology. The use of a WEB2.0 tool such as eGovTube should foster Public Administrations adoption of new best practices that go beyond just the delivery of eGovernment services towards an overall Government 2.0 approach.