An integrated model of business intelligence adoption in Thailand logistics service firms

This study aims to build a model of BI adoption in logistics service providers industry in order to investigate factors influencing BI adoption. This model is based on Technology-Organization-Environment (TOE) framework generated by Tornatzky and Fleisher. The research model consists of eight factors categorized in technological context (relative advantage, compatibility, and complexity), organizational context (organization size, organization readiness, and top management support), and environmental context (competitive pressure, and government support). Quantitative approach is used in this study in order to validate the research model. Questionnaire survey is conducted with 168 logistics service companies in Thailand for data gathering to test the relationships among three contexts in the research model by applying structural equation model (SEM). The results show that organizational readiness and government support have a direct effect on BI adoption in Thailand logistics. In addition results and implications in this study provide contribution to extend understanding of the determinants affecting BI adoption in logistics service companies.