Modelling the Role of Cognitive Metaphors in Joint Decision Making

In this paper, a social agent model is presented for the influence of cognitive metaphors on joint decision making processes. The social agent model is based on mechanisms known from cognitive and social neuroscience and cognitive metaphor theory. The model was illustrated in particular for two types of metaphors that can affect joint decision making in different manners: a cooperative metaphor and a competitive metaphor. By a number of scenarios it was shown how the obtained social agent model can be used to simulate and analyze joint decision processes influenced by cognitive metaphor.