The eco-efficiency practices of the sustainable packaging and its effect towards sustainable supply chain performance

The aim of this paper is to investigate the effect of eco-efficiency practices, being one of the potential antecedents of the sustainable packaging and how the sustainable packaging influences the sustainable supply chain performance of manufacturing firms in the state of Penang, Malaysia. In relation to this, a cross-sectional survey has been carried out to 700 companies to obtain quantitative data for statistical testing of the hypotheses. The results of the study indicate that eco-efficiency practices have direct influence on the adoption of sustainable packaging and consequently sustainable packaging does affect the sustainable supply chain performance of the firm.