Conceptual model of citizen's intention associated to e-government and internet behavior: Why do Bandung citizens follow the Mayor's social media?

Electronic government (e-government) has begun to supplement, replace and restructure conventional system for public services delivering process. Basically, the success of the e-government implementation is depending on the government support and high willingness of citizens to accept then adopt it. User of e-government can obtain benefits such as better access to information, efficiency, citizen participation, reducing cost, accountability and transparency value in delivering public services. In actualizing citizen participation, government can create social media technologies that facilitate two direction dialogue and conversation timeless. For instance, mayor of Bandung city, Ridwan Kamil, who active in social networking sites (SNS) such as Facebook, Twitter, Youtube and Instagram to report and capture what he and his government adjust based on determined programs. Large Bandung citizens follow and enjoy his status, report and photos on social media then become an important factor that influence their intent to use the social media as the main resource to get the government's report. Their intentions then create a behavior to participate on e-government. This way became a breakthrough initiative in attempting an open government as the form of services process in public. Research discuss regarding on citizen participation related to member government social media based on user perspective is rarely. Therefore, this research is conceptual model which aims to present what the factors of Bandung citizen's intention to follow the Mayor's social media. In crafting model, this research adopted Theory of Planned Behavior (TPB) approach as nearest theory regards on intention and behavior on technology using (include social media using behavior). This research used descriptive method by analyzing secondary data then proposes factors to present a complete model. This research is expected the basis for future research confirms the model by doing empirical study directly to Bandung citizens in term of the social media using behavior.