Efficient management of privacy issues in mobile cloud environment

Mobile application developers and users can feel a direct advantage within mobile based cloud computing for overcoming the inherent constraints present in mobile devices - be it battery life, memory space or processing power. However, ubiquitous adoption of programmable smart mobile devices and connecting them to unsecured public domain of Internet raises newer privacy and security challenges across enterprises. Both mobile and cloud environment where sensitive personal data can be stored, are susceptible to security attacks that can compromise users' data privacy. Smartphones and Tablets are not only storing users' private data but also the private data of the collaborators including friends, family members, customers, vendors or any other individual. The private data of other involvers are primarily communicated, received and stored in address book, SMS, WhatsApp, emails of the users' Smartphone. We have identified several privacy plus security threats. In the backdrop of services and support of open source platform, we have enumerated existing best practices and our recommendations as preventive as well as measures on occurrence.