The Influence of User Attribute onto the Factors of Anshin for Online Shopping Users

In this research, we investigate users' subjective sense of security, which we call An shin in Japanese. The research goal is to create a guideline of An shin in information security for users. In this paper, we report how the user security knowledge level could influence the factors of An shin for online shopping users. Traditional studies on security are based on the assumption that users would feel the sense of security with objectively secure systems. We conducted a Web survey using questionnaire with 920 subjects. In this paper, we report how the user attributes (age, sex, knowledge, experience) influence the factors of An shin for online shopping users. As a result, we showed that woman and low experience level group feel An shin when provided with secure systems and services. Moreover, we showed that other group does not feel An shin when provided with secure systems and services.