Differentiated customer needs' analysis for user experience

The identification of attributes attractive for users is essential for creating a positive user experience with a product. For this, Kano's method classifies customer needs into different categories. Besides the attractiveness, the attribute's importance for the customer might be also relevant for User Experience. Thus, we combine Kano's method and the conjoint analysis for the identification of attributes, which are attractive and important for the user. Using this methodology, we are able to select the more favorable attribute of two attributes, which reached the same result in Kano's method. Furthermore, we apply this methodology on charging systems for electric vehicles as a case study. The results of the case study revealed the benefits of applying the methodology in analyzing customer needs.