Enhancing creativity and innovation in workplaces: A living lab approach

While it is often assumed that more creativity in the workplace contributes to raising a firm's competitiveness, the extent to and the conditions under which this is actually so remain largely untested. In this paper, we propose a draft framework for creativity evaluation. This will be used in the context of three industrial pilots of the TELL ME integrated project, to assess the impact and benefits of new technology enhanced learning solutions on the performance of respective firms. The Living Lab approach will be used to mobilise all corporate stakeholders towards better and more sustainable cooperation in workplaces, thus increasing the firm's absorptive capacity of novel and useful ideas and making sure that especially blue-collar workers get the required skills and certifications.